Last Updated : Tuesday, January 7, 2020 20:23:27

THOMAS COOK inks long term pact to promote ABU DHABI’s Trade Tourism

MUMBAI | RAJKOT – In a regulatory update submitted to the Indian Stock Exchanges, Thomas Cook (India) Ltd – Indian arm of Travel & Leisure multinational company said of having inked long term strategic agreement with Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, to drive visitation in 2020 and beyond, to one of the world’s fastest growing leisure and entertainment destination.

The press-release titled, “Thomas Cook India Signs Long Term Strategic Agreement with Experience Hub to Drive 2020 Visitation to Yas Island Abu Dhabi,” enclosed with the regulatory filing as submitted by the company to the Indian Bourses, further read that, Thomas Cook (India) Ltd., India’s leading integrated travel and related financial services company, has entered into a strategic long term agreement with Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, one of the world’s fastest growing leisure and entertainment destinations, to drive visitation in 2020 and beyond.

The agreement will further engage the India market for the destination, through the implementation of initiatives, including, product development and training engagement.

Thomas Cook India provides Experience Hub an extensive range of viable consumer segments, from families, friends, millennials and young professionals to students and edu-tainment sectors, as well as Corporate MICE and B-leisure.

Experience Hub offers partners exclusive packages and resources to enhance strategic business and product development, and also provides innovative and growing training facilities, such as the Yas Expert online destination training and certification program designed to elevate local trade partners’ expertise and knowledge about Yas Island, enabling them as in-market experts and positioning them to upsell Yas Island and enhance their own product offering to their own clients.

Thomas Cook India’s consumer data highlights that in addition to the convenient access of a short haul destination, Yas Island offers Indian travelers a diversity of engaging experiences : Ferrari World Abu Dhabi, home to the world’s fastest roller coaster, the adrenalin rush of F1 drives at the Yas Marina Circuit, the latest attraction CLYMB™ Abu Dhabi with the world’s largest indoor skydiving flight chamber and tallest indoor climbing wall- all serving to entice India’s adventure-seekers; Warner Bros. World™ Abu Dhabi, Yas Waterworld and shopping at Yas Mall appealing to families.

Yas Island’s extensive calendar of events also offers year round opportunities for music, sports, culture, cuisine and more.

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