Last Updated : Friday, December 20, 2019 18:37:36

THOMAS COOK witnesses 25% growth in demand for Bollywood inspired travel

MUMBAI | AHMEDABAD-GANDHINAGAR | RAJKOT – In a regulatory update as submitted to the Indian Stock Exchanges, Mumbai headquartered travel support services company Thomas Cook (India) Ltd said of having witnessed 25% uptick in demand for Bollywood inspired travel business.

In a press-release as submitted by the company to the Indian Bourses – titled, “Thomas Cook India witnesses 25% growth in demand for Bollywood inspired travel” said of launching ‘Bollywood Blockbuster Vacations’ featuring iconic movie destinations and experiences, which would include Exclusive Group Tours for India’s movie enthusiasts, where Travellers become the hero/heroine of their Bollywood travel movie and will aim at transforming reel into real life experiences.

The press-release in details further read that, company has witnessed a significant surge in demand of over 25% for travel to iconic Bollywood locations.

Hence to cater to this high growth opportunity, the Company has launched Bollywood Blockbuster Vacations- unique group tours to the most picturesque locations across Europe.

The itineraries intend to put the traveller in the spotlight, making him/her the protagonist of their Bollywood travel movie!

Thomas Cook India’s consumer analytics has revealed that India’s fascination for Bollywood is witnessing a strong and growing demand for movie inspired travel.

With ‘Film Tourism’ clearly trending, and Indians setting their travel  goals around movie themes, Thomas Cook India’s launch of its Bollywood Blockbuster Vacations intends to capitalize on this viable business potential.

Additionally, unique movie-inspired experiences and photo stops on tour offer braggable rights-a strong driver in today’s social sharing economy.

For its launch, Thomas Cook India’s Bollywood Blockbuster Vacations showcase Europe’s top Bollywood destinations: romantic and uber-chic Paris, picturesque Lake Como and historic Venice in Italy, Switzerland’s playground of the rich and famous- Gsaad, Montreux and cosmopolitan Zurich coupled with iconic attractions like Glacier 3000, Jungfrau and the Golden Pass; vibrant Amsterdam, scenic Bruges and Innsbruck and the delightful diversity of Spain and Portugal (covering Lisbon, Sintra, Seville, Barcelona, Madrid, Ronda).

The allure of Bollywood inspired travel has wide appeal, cutting across demographics with a wide range of segments – from millennials, young couples and families, to Gen S – across India’s metros/mini metros, as also Regional India’s Tier 2 & 3 source markets.

Hence Thomas Cook India’s Bollywood Blockbuster Vacations offer departures from 6 key hubs of Mumbai, Delhi, Bengaluru, Ahmedabad, Chennai, and Hyderabad; with prices starting from Rs 1,49,900 per person on twin sharing basis.

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