Last Updated : Wednesday, January 8, 2020 21:08:45

LT FOODS (DAWAAT) in JV with Japanese Co launches ‘KARI KARI’ rice snacks

NEW DELHI | MUMBAI | RAJKOT – In a regulatory update as submitted to the Indian Stock Exchanges, by Indian Rice Food company – LT Foods Ltd it said its joint venture company Dwawat-Kameda (India) Pvt Ltd, launched ‘Kari Kari’, which is a crunchy, light, roasted, healthy rice snacks, in Indian Market, priced at Rs.50/- for 60 grams pack and Rs.99/- for 135 grams pack, each.

Daawat-Kameda (India) Pvt Ltd, is a joint venture company between India’s rice good company LT Food Ltd and Japan’s rice cracker company – Kameda Seika.

The press-release, titled – “Kari Kari’, the new crunchy, roasted rice snack for guilt free snacking Launched by Daawat-Kameda (India) Private Limited, a Joint Venture between LT Foods Limited & Kameda Seika, Japan,” enclosed with the regulatory filing as submitted by the company to the Indian Bourses, further read that, Daawat-Kameda (India) Private Limited, a Joint Venture Company between one of India’s largest rice based food conglomerate, LT Foods Limited & Japan’s largest rice crackers Company-Kameda Seika, has launched ‘Kari Kari’, crunchy, light, healthy and premium rice snacks in the Indian market.

Inspired by the famous Kameda Crisp, a favorite rice snack in Japan, ‘Kari Kari’ crisps are made from rice and peanuts are hearty & wholesome savory snack.

A healthy snacking choice, this roasted rice snack is rich in protein and is available in 4 different flavors, Chilli Garlic, Wasabi, Salt & Pepper and Spice Mania to excite the Indian palate.

Kari Kari is ideal for discerning youth of today, who prefer healthier, non-fried ingredient based snacking options. Priced at Rs. 50 for 60 grams and Rs. 99 for 135 grams pack.

The launch will be supported initially by BTL activities focused on Product sampling at retail stores, airlines, multiplexes, corporates, colleges etc.

Several brand promotional activities are also planned at the retail outlets to push the counter sales and a digital & social media campaign will also be commissioned to interact with the target audience.

The phase two will see a launch of ATL campaign primarily in Television and Radio media.

‘Kari Kari’ will ride the robust distribution network & retail channel of the Indian parent Company LT Foods Limited, across the country and will increase its presence in Modern trade and E-commerce considerably in the next year.

The Company plans to have a presence at 20,000 retail outlets & 35,000 outlets by 2024.

The Company also plans to roll out more products within the premium category in future to create intensified excitement within the category and to broaden the offerings to wider genre.

The India snacks industry is highly competitive and evolving, pecked at around INR 30000 Crores (as per Industry sources) and the premium & healthy snacks, though still in nascent stage have and approximate market size of Rs. 900-1000 Crores, growing at 22-25% per  annum.

There is a huge opportunity in the fast growing premium segment, which has seen many new Indian and global entrants in recent years.

The focus is on evolving consumer preferences to healthy and innovative flavors and formats.

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