Last Updated : Monday, January 6, 2020 17:19:48

FUTURE RETAIL and AMAZON INDIA implement Long Term Biz Pacts

MUMBAI | RAJKOT – In a regulatory update as submitted to the Indian Stock Exchanges, Mumbai headquartered Future Retail Ltd said of implementing long term business agreements with Amazon India for online and offline capabilities of both organizations, creating significant value for customers.

In a press-release titled, “Future Retail and Amazon India implement Long Term Business Agreements”, enclosed with the regulatory update, as submitted to the Indian Bourses, it further read that, India’s Most Trusted Retailer and India’s Most Trusted Online Marketplace to work together to offer more convenience and selection to customers.


The press release details read that, Future Retail Ltd (FRL) and Amazon India had entered into long-term business agreements for expanding the reach of FRL stores and consumer brands through the Amazon India marketplace.

This arrangement will now build on the robust offline and online capabilities of both organizations creating significant value for customers.

FRL will leverage its existing infrastructure, strong product knowledge and extensive brand portfolio resulting in higher store productivity and improved margins.

Currently FRL attracts over 350 million footfalls across its retail network, and Amazon India’s marketplace will enable FRL to reach a wider customer base.


This collaboration will drive synergies through FRL’s well-entrenched consumer-centric national network and Amazon India’s tech enabled  distribution footprint.

As part of the agreements, Amazon India will become the authorized online sales channel for FRL stores and FRL will ensure the participation of relevant FRL stores on the Amazon India marketplace, and its programs.

Customers will enjoy the convenience of ordering on physical and digital channels for a wide range of food, FMCG, fashion, footwear and homeware categories in a seamless manner.

FRL will list on the Amazon Prime Now program, allowing customers to get food, grocery and general merchandise delivery within two hours in Delhi, Mumbai, Bengaluru, and Hyderabad.


FRL will soon list stores like Big Bazaar, and Food hall in more cities on the Amazon India marketplace.

FRL and Amazon India signed two agreements focusing on key categories :-

1) Grocery and general merchandise: Focusing on groceries, general merchandise and beauty categories

2) Fashion and footwear: Focusing on fashion and apparel, footwear, jewelry, watches, luggage, travel gear, eye wear, perfumes, and related accessories, and such other categories


FRL will augment existing store-infrastructure at its retail outlets for facilitating seamless packaging and pickup of products ordered online.

FRL and Amazon India have already launched this service across 22 stores and the results have been encouraging, wider scale up is already underway.

Both companies plan on rolling this out across the entire FRL store chain based on agreed timelines.

These agreements will enhance choice and convenience for Amazon India’s customers and will help FRL engage with a broader set of customers seamlessly across channels.


Both organizations will work towards driving sales, achieving operational efficiencies, collaborating on technical excellence, in relation to online sales.

In order to drive efficiencies, the two organizations will work closely through a dedicated team, and will explore synergies in distribution, customer acquisition, and marketing initiatives.

This creates an enviable collaboration bringing together the best of consumer insights and geographical reach from the online and offline world.

To read more, please CLICK here.


Also, the Future Consumer Limited (FCL) and Amazon Retail India Private Limited (ARIPL) had signed a long-term agreement for distribution of Future Consumer’s portfolio of brands online.

Future Consumer has brands and products in multiple categories in food, home care and personal care and beauty space and has built successful brands like Tasty Treat for snacks, Voom for fabric care, Dreamery for dairy, Karmiq for dry fruits, Mother Earth for organic staples, Kara for personal care, CleanMate for household cleaning, among several others.

Future Consumer’s brands are currently available across multiple channels including general trade, digital platforms and modern retail.

The brands are also available at more than 1700 stores across Future Group’s retail chains including Big Bazaar, EasyDay, Heritage Fresh, Nilgiris, WH Smith, among others.


Currently, Future Consumer has a largely offline presence.

Through this agreement, Future Consumer will build an online channel and offer Future Consumer’s brands to millions of Amazon’s customers.

This arrangement with ARIPL is expected to give a fresh fillip to Future Consumer’s growth plans and increase the existing share of sales that originate from outside the Future Group network.

Both organizations will work together closely to drive growth of Future Consumer’s brand portfolio online.

To read more, please CLICK here.


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